How to Write a Powerful Capability Statement for Government Contractors

What is the Purpose of a Capability Statement?
To convey essential information clearly and concisely to decision-makers. Successful firms utilize their Capability Statements for several purposes:

• Door-opener
• Statement of qualification
• Statement of past performance
• Setting apart from competitors
• Capability Statement Format

A Capability Statement should be brief, to the point, and tailored to the individual agency's needs. It is a dynamic document that adapts to each targeted agency's mission and focus. It's important that the document is visually appealing and aligned with your company's brand and logo. It should also be easily shared as a PDF file.

The five key areas in a successful Capability Statement are:

• Core competencies
• Past performance
• Differentiators
• Corporate data
• Contact information (website and a specific person's name, email, and phone number)

Core Competencies
These are concise introduction statements linking the company's core competencies to the agency's specific needs, using keywords. It's not everything a firm can do but rather the core expertise related to the agency, its mission, and identified opportunities.

Past Performance
List past customers for whom your firm has done similar work. Only list past projects that relate to the targeted agency's needs.

Differentiators
A clear value statement detailing what sets you apart from competitors. A succinct statement related to the specific needs of the agency will help decision-makers understand why they should choose your firm.

Company Data
Include one or two short sentences with a company description detailing pertinent history, such as the size of your firm, revenue, number of employees, and typical geographic area served.

Also include:

• DUNS
• Socio-economic certifications: 8(a), HUB Zone, SDVOB, etc.
• NAICS (all) – Use numbers only
• CAGE Code
• Acceptance of credit and purchase cards
• GSA Schedule Contract Number(s)
• Other federal contract vehicles

Contact Information

• Name (a specific person)
• Address
• Phone (main and cell)
• Email (personal)

If your firm has won awards or received notable accomplishments related to the agency, list them if space permits. Ensure information is constantly updated.